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FACEBOOK MARKETING IS HOT. GET BRAND NEW CUSTOMERS AND FACEBOOK FANS FROM SOCIAL MEDIA ADVERTISING TODAY
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Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. This Facebook Guide will bring you more Facebook Fansquickly and reliably.
You'll discover how to pinpoint your mostprofitable audiences--then, how to reach them, convert them, and keepthem as your Facebook fan, friend, and customer for life.
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Introducinggame-changing strategies, valuable tools and reports, Marshall and teambreakdown the magic of Facebook Business Advertising, including mobile andlocal. You'll see how to gain dramatically on your investment--inclicks, customers, and profits.
In this easy Facebook guide, discover how to:
-Build your business on Facebook
-Create a campaign and find new customers in minutes
-Get local customers to visit your store or event
-Gain expertise on Social Media Advertising, so you generate sales leads on demand
-Profile your audience using Facebook Graph Search and Ad Manager
-Create the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad
- Sales Rank: #66290 in Books
- Published on: 2015-02-03
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .80" w x 8.00" l, .0 pounds
- Binding: Paperback
- 268 pages
From the Author
Just a few years ago, Facebook was all the rage - but for advertisers it was a dog. In fact we originally created the online quiz "IsFBforMe.com" to DISqualify customers from buying the first edition of our book unless Facebook was a solid fit for their business.
Well Facebook got their act together and today Facebook is HOT. For many business it's the fastest way to get new customers, and Facebook is appropriate for a far wider range of advertisers than it ever used to be. Facebook is currently the #1 source of traffic for my own company, Perry S. Marshall & Associates.
My co-authors Keith Krance and Tom Meloche have done a superb job of teaching not only the nuances of Facebook's tech platform but the essentials of direct marketing. This book will propel your game forward, save you money and bring you hot, ready-to-buy customers.
About the Author
Perry Marshall (Chicago, IL) the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown.
He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Keith Krance (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies.
Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
Most helpful customer reviews
27 of 29 people found the following review helpful.
Actionable Content, Sage Advice from Advertising and Marketing Experts
By David Wogahn
I received the Kindle edition of this book from Net Galley for considering to write a review. (The edition I reviewed was a pre-release version and the image below is from that file. What you see there is no longer relevant but I cannot remove the image.)
I own two other Perry Marshall books (Google AdWords and 80/20 Sales and Marketing) so I was looking forward to reading this one on Facebook. Also, until I read this book I knew little about advertising on Facebook.
Here is my feedback divided into four categories.
1. Direct marketing. Much of your success in using FB is going to depend on how good you are at writing advertising copy. The authors go into detail about direct marketing best practices and then apply these to the unique features that FB gives us to create and manage campaigns. There are also numerous comparisons here to Google AdWords which will help those familiar with that platform get up to speed that much more quickly.
2. Applicability. There are many social networks, each with their own unique audience profile and community protocols. The first question any marketer needs to ask him or herself is whether that social network is a match for a particular business. They address this up front in Chapter 2 and in great detail. It's the kind of knowledge that could save you a lot of trouble and money. (Actually, you might want to try to understand this before even buying the book...too bad it is beyond the sample size to read it but you can also visit IsFBforME.com as a starting point.)
3. Style and presentation. The reading is easy, conversational, and to the point. No fluff. Again, those familiar with the AdWords book will be right at home with this book. In this regard I think the print book has a leg up on the ebook. There is so much information that you'll find yourself bouncing back and forth in the book which is much easier to do in print.
4. On-going support. Like any book on a fast moving tech topic, the information is bound to get dated quickly. In fact, in mid-November, just a couple weeks after publication, FB announced changes to how promoted posts are handled. To help combat this problem the authors maintain a web page that offers a way to get updates. This sort of on-going support isn't something you'll find with many of the other books on the topic, at least at this level and quality of presentation.
The volume of content here is a bit overwhelming, but if Facebook is a key part of your business or brand, you'll find the advice and strategies first class.
18 of 19 people found the following review helpful.
Great book for beginners who want to create a quick ad. Not comprehensive enough for more skilled advertisers.
By Charles Franklin
This was a pretty good book., especially for beginners. It provides great definitions and detailed screenshots. The chapter title and some of the content was a little gimmicky, but there's good information to get started. The book spends a lot more time on the details of Facebook advertising (images, bidding, etc.) than on the fundamentals, executing a campaign, but it was still a great book and one that I would recommend for beginners who are seeking to get started with a quick ad on Facebook.
18 of 21 people found the following review helpful.
Underdelivered
By G. Yongue
This book was not as great as I expected, FB changes so quickly that it is already out of date even though it was published in Jan. Due to this a website link is offered to see the updates, but it's more a ploy to constantly bombard your inbox with email to self promote the Perry Marshall brand, as is some of the other links suggested. There were some good tips and information, but overall I didn't get the nuts and bolts as it suggests by the title "Ultimate Guide".
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