PDF Ebook Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast
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Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast
PDF Ebook Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast
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Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the “national brand,” assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries.Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world.
- Sales Rank: #405419 in Books
- Published on: 1999-06-01
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.00" w x 1.75" l,
- Binding: Hardcover
- 522 pages
Amazon.com Review
Since its discovery in an Ethiopian rainforest centuries ago, coffee has brewed up a rich and troubled history, according to Uncommon Grounds, a sweeping book by business writer Mark Pendergrast. Over the years, the beverage has fomented revolution, spurred deforestation, enriched a few while impoverishing the many, and addicted millions with its psychoactive caffeine. Coffee is now the world's second most valuable legal commodity, behind oil, according to Pendergrast, who is also author of For God, Country, and Coca-Cola.
"A good cup of coffee can turn the worst day tolerable, can provide an all-important moment of contemplation, can rekindle a romance," he writes. "And yet, poetic as its taste may be, coffee's history is rife with controversy and politics." For example, coffee bankrolled Idi Amin's genocidal regime in Uganda and the Sandinistas' revolution in Nicaragua. Uncommon Grounds provides some fascinating tidbits. Did you know that coffeehouses helped spawn the French and American revolutions? Or that coffee supplanted alcohol as a favorite breakfast drink in Britain in the late 1600s, and later became a patriotic American beverage after the Boston Tea Party? Pendergrast also details the rise and fall of regional coffee brands in the United States, the role of advertising in the industry, the global economic impact of coffee prices, and the recent emergence of specialty-coffee retailers--Starbucks, for example. Finally, he explores the social and environmental ramifications of coffee and highlights recent attempts to encourage a livable wage and environmental protection in coffee-producing nations such as Brazil. Pendergrast also includes an appendix on "how to brew the perfect cup." This wide-ranging book is a good read for those curious about the history and context behind that morning cup of coffee, as well as for those strictly interested in the business side of the industry. --Dan Ring
From Publishers Weekly
Caffeinated beverage enthusiast Pendergrast (For God, Country and Coca-Cola) approaches this history of the green bean with the zeal of an addict. His wide-ranging narrative takes readers from the legends about coffee's discoveryAthe most appealing of which, Pendergast writes, concerns an Ethiopian goatherd who wonders why his goats are dancing on their hind legs and butting one anotherAto the corporatization of the specialty cafe. Pendergrast focuses on the influence of the American coffee trade on the world's economies and cultures, further zeroing in on the political and economic history of Latin America. Coffee advertising, he shows, played a major role in expanding the American market. In 1952, a campaign by the Pan American Coffee Bureau helped institutionalize the coffee break in America. And the invention of the still ubiquitous Juan Valdez in a 1960 ad campaign caused name recognition for Colombian coffee to skyrocket within months of its introduction. The Valdez character romanticizes a very real phenomenonAthe painstaking process of tending and harvesting a coffee crop. Yet the price of a tall latte in America, Pendergrast notes, is a day's wage for many of the people who harvest it on South American hillsides. Pendergrast does not shy away from exploring such issues in his cogent histories of Starbucks and other firms. Throughout the book, asides like the coffee jones of health-food tycoon C.W. PostAwho raged against the evils of coffee and developed Postum as a substitute for regular brewAprovide welcome diversions. Pendergrast's broad vision, meticulous research and colloquial delivery combine aromatically, and he even throws in advice on how to brew the perfect cup. 76 duotones. Author tour.
Copyright 1999 Reed Business Information, Inc.
From Library Journal
In this enlightening sociocultural chronicle, journalist Pendergrast (For God, Country & Coca-Cola) focuses on the popularity of coffee, especially in the Western Hemisphere. Coffee-drinking came late to the New World but was embraced almost immediately. It accompanied settlers on their way west (Native Americans referred to it as "black medicine") and was popular with soldiers in the Civil War and both world wars. Pendergrast's book is filled with stories about the rise (and fall) of coffee dynasties like Hills Brothers and Folgers and of how the fledgling advertising industry helped promote each. The book concludes with the advent of specialty firms like Starbucks. While it lacks the extensive industry overview that characterizes Gregory Dicum and Nina Luttinger's The Coffee Book: Anatomy of an Industry from Crop to the Last Drop (LJ 4/1/99), it provides substantial background on coffee production as well as making an entertaining yet serious attempt to understand the popularity of the beverage. Recommended for academic and larger public libraries.ARichard S. Drezen, Washington Post News Research Ctr., Washington, DC
Copyright 1999 Reed Business Information, Inc.
Most helpful customer reviews
40 of 43 people found the following review helpful.
Decent book about coffee, but there is a better one available for free!
By grinndel98
If you are a new coffee fanatic, and are in to roasting your own coffee and wanting to learn all you can about coffee, go ahead and purchase this book, Pendergrast does a pretty good job of covering the coffee world from harvest to cup, and it is in an easy to read format. But I must say, I felt it was basically a "Cliff Note" of the all encompassing "Coffee Bible" that William H. Uker wrote almost a hundred years ago. Ukers book is titled "All About Coffee", and is the acknowledged complete work of every aspect of the coffee world. You can sometimes find the out of print book on Ebay, but it is usually over $150 for a worn out copy! I found that you can go to "Project Gutenberg" on the web and read the entire book, with all the full color hand drawn pictures, absolutely free of charge! Do it! You won't regret it!
0 of 0 people found the following review helpful.
History of Coffee is fascinating
By Cross Training
Came across this book at a coffee bar and it piqued my interest in coffee. Lengthy, so for time I read some other books about coffee first. I've been brewing coffee in a basic way for years and never thought of trying to improve my coffee brewing methods. Now, I am brewing coffee better in so many ways! This book gives a good history of coffee, which includes a bit of how to brew. I love this book.
0 of 0 people found the following review helpful.
Five Stars
By Charles
Very informative book of you are at all interested in coffee or history.
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